Tuesday, May 8, 2007

'Life's Short. Get a Divorce.'

At the risk of sounding crass, I like it. I admire the boldness, or "cutting edge" as Corri Fetman, the attorney behind this, refers to it.

The all-female law firm specializing in divorce cases, Fetman, Garland & Associates Ltd., fueled controversy with their Chicago billboard that reads: 'Life's short. Get a Divorce.' The ad shows headless pictures of a buxom woman in a black lace bra and the washboard abs of a man in a white towel.

I roll my eyes when people say it promotes divorce and degrades the institution of marriage when over half the people in this country get divorced. Yes, divorce is traumatic, but a billboard certainly isn't going to be the deciding factor in seeking a divorce.

Fetman defends her ad by saying, "If you're unhappy, that life is too short to continue in an unhappy marriage, those images provide hope."

Strategically placed, the billboard faces "Viagra Triangle," known for its' trendy single scene. There are plans in the works for similar ads, another to hit the "Gold Coast" neighborhood with glitzy nightlife.



The media uses sex appeal to advertise everything under the sun, why stop at divorce??

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